Meta is set to release an upgraded version of its Ray-Ban Stories glasses, targeting live streamers with new features. According to leaked information, the new glasses will allow wearers to directly stream video to Facebook and/or Instagram. Additionally, viewers will be able to communicate with the streamer through audio comments relayed via the built-in headphones.
For many live streamers, interacting with their audience is crucial for maintaining viewer engagement. Currently, streamers use their phones and device speakers to hear and respond to comments. However, this can be problematic in public settings where inappropriate comments can be read aloud. With the new Ray-Ban Stories glasses, streamers can interact with their audience privately while still being aware of their surroundings.
As more people aspire to become streamers, these upgraded glasses could attract a larger user base. The current version of Ray-Ban Stories already allows users to capture video, listen to music, and answer calls. Expanding these capabilities to streaming seems like a natural progression, although it will require significant development. The original version of the glasses had low usage rates and lower sales than expected, making the success of this upgrade crucial for Meta.
The Ray-Ban Stories glasses are seen as a precursor to Meta’s full-feed AR glasses, which are still in development. Meta aims to establish a production pipeline to eventually transition into the next stage of smart glasses. In addition to streaming capabilities, Meta is also working on improved privacy tools and adaptive volume elements to enhance the audio experience.
While these updates may not make the camera-equipped glasses a must-have for most consumers, simplified content creation through direct streaming and private comments could lead to increased adoption.
Unique Perspective: With the rise of live streaming as a popular form of online content, it’s no surprise that tech companies like Meta are targeting this niche market. The ability to interact with viewers in real-time through cutting-edge glasses could revolutionize the streaming experience. However, it remains to be seen whether users will embrace this new feature and whether Meta can overcome the shortcomings of the first version of its smart glasses.
